BOSS UP Campaign ‘Buy Black’ and Sign 50% Petition.

BOSS UP Campaign

To address the inequities Black-owned hair care companies, face due to lack of shelf space at retailers, Silver Rights activists Allyson Springett and Maggie Anderson have introduced the BOSS UP (BOSS (Black Owned Shelf Space) campaign.

The BOSS (Black Owned Shelf Space) UP campaign is circulating a petition urging retailers to commit to dedicating 50 % of the Black/ Ethnic aisle to Black-Owned hair care products.

Countering Deceptive Marketing

BOSS UP is also countering deceptive marketing practices that lead Black consumers to think non-Black owned products are Black-owned with a Black-owned Brands business listing and challenging Americans to post pledges to buy all their hair care products from Black-owned firms.

Hope, Jobs, Power, and Unity

Allyson and Maggie present this approach to give Corporate America and consumers an opportunity and a positive outlet to create hope, jobs, power, and unity.

“We lost the Black hair care industry, and all the jobs, businesses, prosperity, pride, and power that came with it.   We think the time is right to finally do something to bring Black hair care back to our community. We must make it happen ourselves.  It’s time to BOSS UP!”

“We cannot be successful if we are denied fair representation at the mass retailers.  Similarly, consumers who want to support us cannot because they typically only have access to Black hair care products that are no longer Black owned.”
Allyson Springett, owner of Mystique Natural Hair

For decades, the overwhelming majority of shelf space in the Black hair care aisle has been reserved for large American and European companies that are not Black-owned, like L’Oréal and Unilever.

In addition, Black brands have to undergo unfair requirements to even apply and qualify for space.  This situation is only worsened by the lack of diversity in executive levels at the large retailers that recruit and enable visibility at their stores.

Springett created the 50% petition banking on the news of the unprecedented pledges made by Corporate America to fight racism and invest in Black-owned businesses.

“You can’t fight racism with a mission statement.  You have to make changes in the system that keeps Black business out and keeps Black people down.”
Allyson Springett, owner of Mystique Natural Hair

Maggie Anderson

Renowned buy Black activist and author Maggie Anderson is known for buying Black only for an entire year AKA ‘The Empowerment Experiment’, and her acclaimed book ‘Our Black Year: One Family’s Quest to Buy Black in America’s Racially Divided Economy’ has officially joined forces with the BOSS UP campaign.

The Empowerment Experiment

Our Black Year

Lack of Business Ownership

Allyson and Maggie are working to expose and oppose the lack of business ownership in the Black hair care industry, and the resultant asymmetry between the wealth and success of the founders and supporters of the Black hair care industry versus the current owners and beneficiaries.

Black Owned Hair Care Challenge

Created On Juneteenth, by Anderson the Black Owned Hair Care Challenge is designed to drive support to Black-owned hair care brands, beauty supply stores, inspire and showcase buy Black solidarity.

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Silver Rights™ Activist Launch Campaign to Increase Revenue for Black Owned Businesses