Pepsi is the new title sponsor of SuperFest Miami LIVE Festival, which is a 10-day festival during the Super Bowl that will provide hyper-local community and business engagement, including live entertainment, family fun and fan zones, live music, food, VIP parties and more.
Pepsi SuperFest Miami LIVE today announced that Pepsi is now the new title sponsor of the Pepsi SuperFest Miami LIVE Festival, which will be held Jan. 24 through Feb. 3, 2020, in Miami Gardens, Florida. The festival is a 10-day event featuring live music, mouth-watering culinary creations, interactive entertainment, family fun, fan zones, VIP parties and more. The festival will be held just blocks away from the Hard Rock Stadium in the week leading up to the Super Bowl game. More than 620,000 visitors are expected to attend the festival.
“We are proud to have Pepsi join as the new title sponsor of Pepsi SuperFest Miami LIVE,” said Ted Lucas, Executive Producer of Pepsi SuperFest Miami LIVE. “We look forward to working with Pepsi to connect with NFL fans during Super Bowl LIV. The Super Bowl gives Miami Gardens an opportunity to shine on the world stage. Our partnership with Pepsi will help Pepsi SuperFest Miami LIVE showcase South Florida’s vibrant energy and enhance the overall fan experience.” Pepsi SuperFest Miami LIVE was created by Melvin Bratton University of Miami Hurricane Football Great & Former NFL Football Player and Ted Lucas, Slip n’ Slide Records President.
Pepsi’s sponsorship will maximize opportunities for local businesses and residents, allowing fans from all walks of life to experience the festivities at an unrivaled, sport-centered, futuristic entertainment center. Additionally, the partnership with Pepsi will provide Pepsi SuperFest Miami LIVE more opportunities to reach, engage and celebrate Super Bowl LIV with NFL fans, visitors and the South Florida community.
About Pepsi SuperFest Miami LIVE
Pepsi SuperFest Miami LIVE will take place from Friday, Jan. 24 through Tuesday, Feb. 4, 2020. From A-list concerts, 35 acres of unrivaled, sprawling clear space in a prime game day location, amusement rides to themed on-site parties, other SuperFest Miami Live festivities include: virtual reality park, local artist stage, panel discussions, pop-up shops, Latin and hip-hop clubs, celebrity cigar bar, cabana VIP beach club, and a luxury hotel village.
PepsiCo products are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.