BET ‘SMOKE’ Executive-Produced & Narrated by Nas

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BET ‘SMOKE’ Marijuana + Black America Executive-Produced & Narrated by Nas.

BET announces the new documentary “Smoke: Marijuana + Black America” narrated and executive produced by multi-platinum rapper and entrepreneur, Nasir “Nas” Jones set to premiere on Wednesday, November 18th at 10 pm ET/PT.

Told through the lens of aficionados, policymakers, advocates, and innovators in the booming legal cannabis industry. The two-hour documentary examines marijuana’s economic, social, and legal impact on American society and the Black community.

Cannabis is Expected to Generate $30 Billion

While the legal cannabis industry is expected to generate $30 billion in sales less than a fifth of the people involved at an ownership or stake-holder level of are people of color, with black people making up only 4.3% of the total.

Marijuana Business Factbook,” details sale projections for the legal cannabis industry in the U.S., including an estimation of the breakdown between medical weed sales and recreational sales.

According to the report, which breaks down revenue projections into ranges rather than a specific figure, here’s how sales are expected to progress over the next three years:

  • 2021: $19.4 billion to $23.5 billion
  • 2022: $22.4 billion to $27.4 billion
  • 2023: $25 billion to $30.4 billion

“SMOKE” spotlights the hypocrisy of the system, highlighting the stories of pioneering Black American entrepreneurs across the country, including former NBA player Al Harrington, who are fighting to own a piece of the booming legal cannabis industry.

SMOKE features testimony from Vice Presidential candidate Senator Kamala D. Harris, Senator Cory Booker, Illinois Governor J.B. Pritzker, Cook County, Illinois State’s Attorney Kim Foxx, Representative Barbara Lee, former NBA player and cannabis investor Al Harrington, WNBA star Cheyenne Parker, former NFL star Ricky Williams, rapper B-Real (Cypress Hill), award-winning music artist Ty Dolla $ign, son of Notorious B.I.G. C.J. Wallace, Columbia University Ph.D. Professor Carl Hart and others.

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