Black-Owned Cosmetics Brand, Juvia’s Place, Launches $300,000 Business Grant

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Juvia’s Place is giving away a $50,000 grant to 6 Black-Owned Businesses in the U.S.

“As a Black-owned business, I understand first-hand the financial obstacles Black entrepreneurs face. I started Juvia’s Place with just $2,000 and a dream.
I, like so many others, didn’t have access to lending, or a trust fund. My business was built with minimal financial resources, but I had a supportive community to lean on. That community support was essential to my business growth. I found mentors and customers that believed in my product and helped to make my dream a reality. I appreciate the support, and want to make sure I can provide an opportunity to other Black entrepreneurs who are looking to grow their businesses,”

Juvia’s Place Founder, Chichi Eburu.

Apply Now! Juvia’s Place Small Business

According to SCORE, 44% of Black small business owners use cash to fund their business as compared to the average small business owner (37%). The most popular funding sources for African-American business owners are:

Friends and family
Lines of credit
Rollovers for Business Start-ups (ROBS), financing that allows small business owners to tap into eligible retirement accounts to fund their businesses without tax penalties. Guidant says this grew by 21% in popularity among African-American small businesses year over year.
Unsecured loans
Peer-to-peer
Equipment leasing
SBA Loans

Most of these sources require Black entrepreneurs to amass debt at high-interest rates. These debt traps can kill a business before it even gets started. Black female entrepreneurs face even greater challenges. Black women in the U.S. are starting businesses at a faster rate (12% growth rate per year) than other groups (8% growth rate per year).

That being said, the average yearly revenue for Black female entrepreneurs is only $24,000 versus $142,900 for non-Black female entrepreneurs. This gap in gross revenue is startling and speaks to a broad array of systemic issues faced by these businesses.