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However modernized it may seem, the present day digital marketing landscape is plagued with
a plethora of issues, leaving buyers and sellers frustrated, and with minimal recourse. Payment delays, fraud, and mixed expectations of traffic sourcing continue to squander time, leaving efficiency to be desired. Although digital marketing has dominated most other mediums, its operating factors still seem to be archaic in nature. The relationship between involved parties continually dissipates, leaving a broken environment that is in dire need of a new, systemic change.